Inclusive Spaces Campaign
We launched the Inclusive Spaces campaign to promote York Region’s sexual health clinics as welcoming and inclusive spaces for all. With input from our DEI team, 2SLGBTQIA+ Community of Belonging, and community partners, the campaign was grounded in lived experience and inclusive messaging. Featuring vibrant, suggestive fruit imagery and cheeky tagline, the campaign included social ads, two Instagram Reels (including a clinic walkthrough video with a Public Health nurse), and a manifesto video highlighting our core values. The campaign delivered 1.36 million impressions, 35,000 views on the walkthrough video alone, and brought nearly 13,000 new users to our website during the campaign’s run. The response was overwhelmingly positive, with clients recognizing the staff from the videos and our community partners praised the campaign, requesting posters to help further promote our clinics.
Credits
Concept Development | Caitlin Gladney-Hatcher, Shannon Rehel and Stefanie Petrilli
Art Direction | Stefanie Petrilli
Video Production | Chris Douros
Post-Production | Stefanie Petrilli
Motion Graphics | Shannon Rehel and Stefanie Petrilli
Graphic Design | Shannon Rehel